For many people the internet is the first resource they go to when they want to find a solution to a problem. From how to lose weight to choosing the right keywords for optimising their website. Everyone is looking for solutions. You have expertise that you can share through written articles and that provides great scope for promoting yourself and your organisation.
There are an increasing number of websites that provide information, expertise and know-how for target groups. They are under great pressure to keep their content fresh.
So, they are prime candidates for you to approach to offer up articles that would be of interest to their readers. Chances are that if you produce some good quality articles then they will ask you to do more. That gives you scope for communicating directly with the audiences that matter to you.
Sometimes people can feel uncomfortable with the idea of writing articles but, like most things, the more you do it the more comfortable you will be. For the value it can provide in raising your profile, as well as encouraging readers to visit your website, it is worth having a go.
If you do decide for give article writing a go then there are quite a few things you need to take into account, including:
The subject of the article - if you are struggling with this then just think about the types of questions you get asked by your clients or topical issues in your industry. What are the burning issues that customers care facing? Also, review the publication or site to see what is being debated
What content to include - there is an art in structuring an article but if you focus on the questions that need to be answered then that will help to keep you on track.
The style and format of the article will depend on the style guidelines that the publication or site has. But, before writing the article, you need to pitch the idea to the right journalist - how you do that is key to getting your foot in the door.
Using PR to build your profile and protect your reputation can help you influence the audiences that are important to you - I invite you to access more free articles, tips and information on small business PR by visiting: http://www.profilematters.co.uk
Debbie Leven is an award winning PR expert
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