Competition is tough all around where a new business is concerned. If your advertising budget is tight, you can rely on good old-fashioned PR or public relations. The age-old adage 'Old is Gold' proves itself true in this case. Use free publicity to launch your product or service and see positive results in short order. Social media networking can easily get your message across to your targeted audience.
Effective marketing through PR involves being succinct and conveying everything you need to. Research is a pivotal aspect of the process. Thoroughly understand the publication resources that you're going to make use of in your campaign. Study previous business models covered by the publication, and discover helpful patterns for yourself. If the publication you're planning to use doesn't have any business models similar to yours, give it a second thought.
A news release will be convenient as you reference your domain address and direct traffic to it. Whatever content you write should be newsworthy. News stories can also get you exposure. The use of free publicity to launch a product or service, is often picked up by reporters and journalists to print in their publications.
The simplest and the easiest way to use free publicity is via blog promotions. A blog is the easiest to start and maintain. Invite people to talk about their likes and dislikes pertaining to the business model you're dealing with. Recommend your product or service to them, and get them to use it. Update the blog regularly yourself or hire others to do it for you.
The blog should have the latest news concerning your field, and a dash of gossip never fails. Stick to information concerning your particular field as much as possible, and go easy on the gossip. Leave the gossiping to tabloid magazines like "The Star", "The Inquirer", "The Globe" etc. Don't restrict this form of promotion to your blog, but link to other blogs as well. Post comments on them and have link exchange relationships with them. This will open up a tremendous source of visitors to your blog.
Social media networking sites like LinkedIn, MySpace, Facebook, YouTube, Twitter, Google Plus+ etc. can work wonders for you. They'll boost your brand awareness and reach more people than other mediums. You can offer a contest to increase your brand exposure. The foremost thing to remember is to never lose confidence in yourself and your business.
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